Thoughty 2
Client - Thoughty 2
Agency - GXG Media
Producer & Animation - Samuel Medhanye
Animation - Leo Meares
Video Editor - Matthew Willemse
I collaborated with GXG Media to produce several videos for Thoughty 2, crafting animated segments that seamlessly fit within the brand's guidelines. My role involved breaking down scripts to determine which scenes required animations versus stock footage, sourcing assets from their library, and creating or modifying designs on the fly to enhance the narrative.
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Working under tight timelines of 5 to 12 days per video, I ensured each project maintained a consistent visual style while meeting the unique storytelling demands of each script. These videos collectively garnered millions of views, with the most successful reaching 1.4M.
This project allowed me to combine creativity and efficiency, delivering compelling content for Thoughty 2’s ever-growing audience.